Whether you are going out with your friends to watch a movie at the theatre or standing at a bus stop waiting for the next bus to arrive, you must have noticed coming across digital signages more often than once.
Businesses today are investing more on digital signages and this is happening across varied segments of the market. According to the Global Digital Signage Market analysis and insights, the digital signage market size is projected to rise at a CAGR of 5.7% by 2026 and the top segments where the adoption trend will be seen most likely to widespread are–
- Retail
- Healthcare
- Hospitality
- Transportation
- Restaurant & QSR industry
Is your business falling under any of the above-mentioned market segments? If you still haven’t transitioned your promotion investments from traditional to digital, then it is about time that you start thinking about it.
What is digital signage?
Also called, electronic signage, these display technologies like LED walls, projections, LCD monitors that can vividly display content such as web pages, restaurant menus, videos, marketing messages, directions to name a few. This digital medium of content display comes with a dynamic setup that can be installed in different settings such as museums, retail stores, restaurants, public transport.
Apart from this, digital signages can also come with backend cloud support setup and other modern-day functionalities that allows you to create an entire pipeline of end-to-end business units right from online content design to scheduling the timeline when the end result would be deployed. As a result, you will be able to cut down on additional costs and only focus on important factors.
3 good reasons why your business must invest on digital signage
The benefits of embracing this modern medium of business communication is more than one. Here are few good reasons that help you see what other advantages you get when you invest in one –
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Automated Marketing Campaigns: Traditional modes of advertisement/promotion are pretty expensive.
First, you need to find a good team of content designers who would help you with the concept creation to content creation.
Next, you will have to find some good printers and finally billboard installers for putting up the final content where you want to display. The entire work procedure demands huge labour costs.
You can however cut down all these costs. As mentioned earlier, nowadays a lot of digital signages come with backend cloud support that allows you to build an automated pipeline tailor made according to your business need. That means, you can hire an internal team who can work on the signage content using a signage content creation app and once the design is complete and approved, you can push the final outcome or end result to be displayed to end users.
So you are cutting down all the additional effort of finding a design agency, printers, labour charges with this one dynamic digital strategy. - Smart and Trendy Interaction: The platform offers the scope for advertisers and marketers to come up with creative ways of promotion. Signage content creation apps offer multiple design templates from where you can choose whether you want the content to include elements such as motion graphics, music, images and other smart and trendy ways of interaction.
- Dynamically Engaging and Adaptive: Sometimes, when humans fail or fall shortage of communication, signage content make up for it. You must have noticed this when visiting an eatery where the menu is displayed on the display boards. You are about to check out the menu and suddenly you notice a dish recently introduced. You want to try out that new dish and include that while placing your order.
Now imagine how fast you have been communicated and convinced to make the decision.
Communicated – the display board was quicker to inform you about the newly introduced dish before the person at the counter was able to inform you.
Convinced – The display board used some eye-grabbing images and content that made you want to desire to grab a taste of the delicious dish.
Now talking about being dynamically adaptive. Let’s again consider the same example of the eatery. There are separate menus for breakfast, lunch, and dinner. Instead of having separate menus printed out, the business can quickly switch between menus according to the time of the day. That means you can also schedule the exact time when you want to put the menus on display. This enables the customers to know exactly what is being offered during that time of the day and make their orders accordingly.
Conclusion
When it comes to customer communication, investing on modern strategies can go a long way for your business. These not only help you to keep pace with the latest trend but also offer modern features that make customer engagement fun and cost effective.